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Helping small businesses increase their appeal to modern audiences is the goal of the “Modern Marketing” training series this fall, presented by the Arkansas Small Business and Technology Development Center (ASBTDC) at the University of Arkansas at Monticello (UAM).

The four-part series will be offered in a hybrid format with in-person and virtual participation options.

“You can join us here at UAM to watch the presentations, or you can join us online from anywhere,” said Aimee Weaver, director of the center. “We are thrilled to offer such high-quality training to local businesses at no cost. This is a great opportunity to learn from an expert.”

Presenter Deborah Deras is an international speaker, author and marketing strategist who specializes in teaching small businesses how to grow their revenue through digital marketing. Based in Los Angeles, she started her own company, Synergy Unlimited, in 2002. Her workshops focus on how to increase traffic to your business and maximize sales and profits in the process. 

Each 90-minute session will explore proven ways small businesses can attract and retain customers without breaking the bank. Go to asbtdc.org/uam-modern-marketing-series or click the links for full descriptions and to register.

-How to Sell Online, Sept. 7

-Grow Your Sales with Online Marketing, Sept. 14

-Social Media Content Creation, Sept. 21

-Tik Tok for Small Business, Oct. 5

Instructions for attending virtually or in-person will appear in the confirmation email after you register.

The ASBTDC at UAM serves small businesses in seven counties in Southeast Arkansas: Ashley, Bradley, Chicot, Cleveland, Desha, Drew and Lincoln. Current and prospective business owners can receive one-on-one business guidance at no charge. Call or email Weaver at (870) 460-1910 or weavera@uamont.edu for an appointment or for more information about the "Modern Marketing" training.

 

The Arkansas Small Business and Technology Development Center at the University of Arkansas at Monticello is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock and the University of Arkansas at Monticello School of Business.

All ASBTDC programs are extended to the public on a non-discriminatory basis. Language assistance services are available for limited English proficient individuals. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Aimee Weaver at (870) 460-1910.